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A to Z of Bias

#11: Availability cascade

4/9/2020

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Bias number 11 is known as the availability cascade. This is a social cognitive bias that explains the cycle of beliefs to which people subscribe, regardless of the legitimacy of the idea or the presence of facts.

This bias is particularly present in social circles in which people seek to gain social acceptance from others.

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    Lori west

    Mental health champion, coach, teacher, author

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About Business Brilliance Professional Development Ltd
Training and coaching provided by Business Brilliance™ Professional Development is the result of consolidating 25 years' learning and practical experience in the fields of marketing communications, psychotherapy, coaching and personal development. In addition to providing accredited training programmes such as Mental Health First Aid, Business Brilliance designs and delivers programmes that facilitate the formulation of the health/wealth virtuous circle for managers, leaders and organisations in high-performance sectors.
  • Home
  • Programmes
    • Citizenship Brilliance
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    • Leadership Brilliance
    • Bespoke Consultancy
    • 1-2-1 Coaching
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  • Just Notice
    • Lori's Story
  • Ideas
    • A to Z of Bias
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