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A to Z of Bias

#13: Backfire effect

24/9/2020

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Bias number 13 is known as the backfire effect. This is a cognitive bias that affects the core belief systems of people.

In short, the backfire effect operates when a person strengthens his or her beliefs in spite of facts that present an opposing reality.

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    Lori west

    Mental health champion, coach, teacher, author

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About Business Brilliance Professional Development Ltd
Training and coaching provided by Business Brilliance™ Professional Development is the result of consolidating 25 years' learning and practical experience in the fields of marketing communications, psychotherapy, coaching and personal development. In addition to providing accredited training programmes such as Mental Health First Aid, Business Brilliance designs and delivers programmes that facilitate the formulation of the health/wealth virtuous circle for managers, leaders and organisations in high-performance sectors.
  • Home
  • Programmes
    • Citizenship Brilliance
    • Relationship Brilliance
    • Leadership Brilliance
    • Bespoke Consultancy
    • 1-2-1 Coaching
    • Mindfulness Contraindications
  • Just Notice
    • Lori's Story
  • Ideas
    • A to Z of Bias
  • Contact