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A to Z of Bias

#15: Base Rate Fallacy

30/9/2020

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Bias number 15 is known as the base rate fallacy. This is a cognitive bias that affects the way people integrate information.

Here’s how it works. When people are presented with general information, or base rate information, and specific information, as in information related to a particular situation, they tend to favour the specific information and ignore the base rate information. The optimal way to consider the pieces of information would be to integrate the two.

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    Lori west

    Mental health champion, coach, teacher, author

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About Business Brilliance Professional Development Ltd
Training and coaching provided by Business Brilliance™ Professional Development is the result of consolidating 25 years' learning and practical experience in the fields of marketing communications, psychotherapy, coaching and personal development. In addition to providing accredited training programmes such as Mental Health First Aid, Business Brilliance designs and delivers programmes that facilitate the formulation of the health/wealth virtuous circle for managers, leaders and organisations in high-performance sectors.
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    • Citizenship Brilliance
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    • A to Z of Bias
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