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A to Z of Bias

#25: Confirmation Bias

10/12/2020

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Bias number 25 is known as the confirmation bias. This is perhaps the most well-known cognitive bias, brought up in business circles as a justification for challenging cultural norms and the beliefs upon which they are based.

This bias demonstrates that human beings are inclined to search for, interpret, favour and recall information that confirms an already-existing belief, dismissing information that challenges their beliefs in the process. Reasons for the presence of confirmation bias may include wishful thinking, limited capacity for thinking and the avoidance of being wrong.

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    Lori west

    Mental health champion, coach, teacher, author

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About Business Brilliance Professional Development Ltd
Training and coaching provided by Business Brilliance™ Professional Development is the result of consolidating 25 years' learning and practical experience in the fields of marketing communications, psychotherapy, coaching and personal development. In addition to providing accredited training programmes such as Mental Health First Aid, Business Brilliance designs and delivers programmes that facilitate the formulation of the health/wealth virtuous circle for managers, leaders and organisations in high-performance sectors.
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