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A to Z of Bias

#6: Anthropomorphism

31/7/2020

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Bias number six is called anthropomorphism. This is a cognitive bias that human beings use to make judgements about their environment.

Specifically, human beings use their own experience as the basis of judgement for the experience of another non-human entity. 

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    Lori west

    Mental health champion, coach, teacher, author

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About Business Brilliance Professional Development Ltd
Training and coaching provided by Business Brilliance™ Professional Development is the result of consolidating 25 years' learning and practical experience in the fields of marketing communications, psychotherapy, coaching and personal development. In addition to providing accredited training programmes such as Mental Health First Aid, Business Brilliance designs and delivers programmes that facilitate the formulation of the health/wealth virtuous circle for managers, leaders and organisations in high-performance sectors.
  • Home
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    • Citizenship Brilliance
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    • Lori's Story
  • Ideas
    • A to Z of Bias
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