Bias number nine is known as the authority bias. This bias belongs in the category of social cognitive biases.

This bias does what it says on the tin. It’s the bias that many humans have towards an authority figure. We believe that a person or organisation must merit its position of authority, and as a result, we tend to comply with requests made of us by these figures.
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Bias number eight is known as the attribute substitution bias. This bias underlies many cognitive biases and perceptual illusions that affect the human decision-making process.

When confronted with a question that is computationally complex, human beings will choose a heuristic decision-making approach, or a rapid judgement based on intuition over the more challenging, self-aware reflective approach.

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Bias number seven is called attentional bias. As the name suggests, this bias refers to the way in which a person’s perception is affected by the selective focus of thoughts on a particular topic.

People are limited by this bias when their ability to see and accept alternative possibilities is impaired by the focus on a narrow aspect of an overall picture.

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