Bias number 23 is known as the clustering illusion. This is a cognitive bias that leads people to create patterns in data sets that are, in fact, random.

We attempt to bring meaning to data analysis by forging links between data sets that, in reality, have no links. As humans, we have a tendency to need to create order from chaos, deriving a narrative that explains the situation, to create coherence. Our brains will create imaginary patterns in an attempt to tie things up nice and neat in a bow.

Click here to read the rest of the article.

Bias number 22 is known as the choice supportive bias. This is a cognitive bias that supports a person’s decision-making process once a decision has been made.

The way the choice supportive bias works is this. Once you've made a choice, you retrospectively assign positive attributes towards your decision and negative attributes to the decisions you didn’t make. Emotional reactions towards the decision, such as satisfaction or regret, play just as much a part in the occurrence of this bias as the decision itself. 

Click here to read the rest of the article.

Bias number 21 is known as the cheerleader effect. This is a cognitive bias that affects the way people perceive individuals when they are alone versus in a group.

How does the group association affect the perception of an individual? According to studies, people are rated more attractive in a group than they are as an individual when their photos are shown to test subjects. This bias occurs consistently in single-sex and mixed groups of different sizes.

Click here to read the rest of the article.

Bias number 20 is known as the bizarreness effect. This is a cognitive bias that asserts that the content of presented material is more memorable if it is regarded as bizarre or unusual by the observer.

Click here to read the rest of the article.

Bias number 19 is known as the bias blind spot. This is a cognitive bias that affects judgement in relationships to other people.

A bias blind spot recognises that as human beings, we are more able to see in others what we are unable to see and acknowledge in ourselves. In psychological studies, participants consistently rated themselves as less biased that the average person, despite the results of experiments that suggested otherwise.

Click here to read the rest of the article.