22: Choice supportive bias

Bias number 22 is known as the choice supportive bias. This is a cognitive bias that supports a person’s decision-making process once a decision has been made.

The way the choice supportive bias works is this. Once you've made a choice, you retrospectively assign positive attributes towards your decision and negative attributes to the decisions you didn’t make. Emotional reactions towards the decision, such as satisfaction or regret, play just as much a part in the occurrence of this bias as the decision itself. 

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