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A to Z of Bias

#29: Consistency Bias

18/1/2021

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Bias number 29 is known as the consistency bias. This is a cognitive bias that influences our ability to make decisions in the present by referring to past decisions.

This bias lies at the source of our tendency to double-down on decisions we’ve made in the past under the belief in the importance of consistency. Committing to the decision for the sake of being consistent, even when we have doubts, constricts our decision-making, often guiding us to adhere to bad decisions.

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    Lori west

    Mental health champion, coach, teacher, author

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