Bias number 39 is known as the default effect. This is a cognitive bias that influences a person’s decision-making behaviour by establishing a default response to a choice.
This bias is well-known to users of basic work productivity application suites like Microsoft Office or Apple iWork. When you buy a new computer or upgrade your programme to a new version, your applications are set to a “default” font for you, like Times New Roman or Helvetica. Most people stick to the font they are given.
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