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A to Z of Bias

#8: Attribute substitution bias

25/8/2020

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Bias number eight is known as the attribute substitution bias. This bias underlies many cognitive biases and perceptual illusions that affect the human decision-making process.

When confronted with a question that is computationally complex, human beings will choose a heuristic decision-making approach, or a rapid judgement based on intuition over the more challenging, self-aware reflective approach.

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