Bias number 42 is known as the dread aversion. It is a cognitive bias that affects people’s decision-making process when considering what might happen in the future.
How does it work? Well, consider a future of developing a disease like cancer. The idea of suffering with cancer is not just unappealing, the thought fills you full of dread. As a result, you avoid engaging in habits that increase your chances of getting cancer.
Some of these things make perfect sense. Smoking cigarettes, drinking too much alcohol and eating processed foods are habits linked to increased risk of a number of illnesses, cancer included, in many peer-reviewed studies. Avoiding cancer by avoiding these substances makes a lot of sense.
In the case of health, the dread aversion becomes a hindrance when it impinges significantly on your life or the lives of people around you. Imagine yourself as a germaphobic person, frightened of contracting a disease. You use hand sanitiser to manage the proliferation of germs on your hands and you wear a mask wherever you go. Maybe you cleanse door handles to remove those nasty microbial critters before you touch it. Maybe you don a mask even when you’re on the phone. Maybe you lock yourself indoors, away from everyone but your immediate family. For you, it makes sense.
Have you considered that the number of people the offending microbes have killed or permanently injured is so low that it’s unlikely you’ll sustain any injury by coming into contact with them and it’s highly unlikely that you’ll die?
Have you considered that the hand sanitiser itself contains chemicals that are as bad, if not worse, than the biological microbes that naturally exist on your skin? Have you considered that unnatural chemicals are much more likely to create autoimmune responses that instigate a response like cancer?
Have you considered that blocking your airwaves with a mask that traps the microbes your lungs are trying to expel with each exhalation causes your body to reabsorb them with each inhalation? Have you considered that inhibiting the natural air flow in and out of your body compromises the capacity of your lungs — vital organs that thrive in a sterile environment — to function properly, thereby increasing your chances of lung cancer?
Have you considered the psychological impact of sheltering yourself away from human contact? Have you considered that you are doing more harm than good with your disease-preventing measures?
Take a step back and think about it for a moment. The first set of actions, the continuous washing of hands to remove microbes, wearing a mask and restricting contact with others, comes from a fear of contracting a disease. It is a set of behaviours based on averting a dreaded future, namely that of contracting an illness.
If you look at the situation from a rational perspective, in particular by looking at the way science has shown the immune system to work, you will discover two things. Firstly, the immune system benefits from exposure to microbes. It is designed to respond to microbes. Yes, part of the response may be illness until the body develops the antibodies to fight off illness. The body knows how to manage these microbes — if you support it to do its job with a clean environment, healthy diet, plenty of rest and fulfilling human contact.
The second thing to notice is that the body has not been designed to process laboratory-generated substances. Countless studies have proven that bodies laced with chemical concoctions develop compromised immune responses to natural microbes that it would otherwise manage. Too many of these substances lodged in the tissues of the body creates a toxic environment. The body’s immunity recognises these substances as foreign and goes into attack mode to fight them off. When the substances lie within the cell tissue, the body’s immune system believes the cell itself to be foreign and starts to attack its own tissue.
And hey presto! You’ve got yourself an autoimmune condition, precipitated by the actions you have taken to prevent a natural immune response to naturally-occuring organisms.
Now, why do you suppose I am using this situation as an example of dread aversion? Hmmm, let’s think about it for a moment. Does it bear any resemblance to the world you and I have been enduring for the last year? Does it strike you just how uncanny the similarities are between the COVID-19 measures and the example I used of countermeasures based not in rational thought, but in fear?
Why do you suppose that is? Well, consider that fear provokes people to lose sight of rationality in favour of focusing on survival. If you believe that contracting a coronavirus, or a cold a flu virus, is life-threatening, and you are reminded several times a day just how dangerous it is, you may go to extraordinary lengths to prevent your body from coming into contact with the “dreaded” disease. In the process, you weaken your own natural resources, including your biological immunity, your emotional wellbeing and your psychological health.
That's not particularly smart, is it?
Can you see that, in the case of the COVID-19 "pandemic", the dread aversion bias has been actively used against you to force you to accept a “new normal”?
If you're not well-informed about health, do a little research on immunity. You'll soon discover that years of received wisdom about immunity and health has been cut off at the knees with one year of a narrative that has attempted to pervert medical research, corrupt medical integrity and rewrite medical knowledge and history in the process.
I can’t stress enough how important it is for you to understand your own neurology and psychology. I write these articles week in and week out because I want you to understand that narratives are being used to force you to behave in certain ways. It’s called behavioural modification “therapy”, and with the COVID-19 situation, you are the unsuspecting recipient. Your participation in the narrative signals your consent.
If you are starting to question this narrative in particular, and all narratives full stop (which I actively encourage), how can you combat the fear that’s probably also present? One way is to get angry at the fact that your fear has been used against you. A second way is to get yourself informed - truly informed - about health. There’s nothing like the drive for education, fuelled by a good dose of anger, to conquer the fear.
Believe it or not, anger is enlivening, especially when it's directed at restoring justice and truth. Ignite your fire of righteous indignation. Stand up for truth, human rights and genuine health.
Be a person of principle. Be a person of brilliance in the process.